A collaborative campaign between Pretty Green and the Keith Haring Studio. The Pretty Green x Keith Haring collection uses the artist’s iconic 80s graffiti art on a series of signature Pretty Green styles. The campaign content and creative is heavily influenced by the artist’s designs, taking inspiration from Haring’s graphic lines and monochrome palette. Motion graphics also form a key part of our campaign as we bring Keith Haring’s art to life across our channels. The campaign markets the collection across Pretty Green’s key touch-points: web, email, social and store.
Art Direction | Pat Salter, Steve Cook, Olivia Miller
Photography | Matt Wilcocks
Photography Assist | Rory Dunn
Graphic Design | Olivia Miller
Motion Graphics | Olivia Miller
Copywriting | Neil Summers
Photography | Matt Wilcocks
Photography Assist | Rory Dunn
Graphic Design | Olivia Miller
Motion Graphics | Olivia Miller
Copywriting | Neil Summers
Traffic is directed to the Discover Page from launch. Customers are able to shop the collection, learn more about the campaign and get inspired by styling.
In celebration of our Pretty Green X Keith Haring collaboration, listen to our mixtape of songs which soundtracked the Keith Haring movement. Featuring eighties classics from Talking Heads, Fab Five Freddie, Madonna and more. #prettygreen #PrettyGreenXKeithHaring
Pretty Green X Keith Haring - now online and in stores. #prettygreen #PrettyGreenXKeithHaring
Pretty Green is new to TikTok. We explored what kind of posts resonate best with new audiences by posting a style led video, a TikTok trending video and a slideshow of the campaign imagery. All video has been shot on iPhone.
